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The good-tempered Lei Jun got angry and put aside his ruthless words, “Life and death are indifferent, do it if you refuse to accept it”!
Lei Jun started his business for 8 years, and eventually met the strong enemy. Millet is young and Huawei is mature. Why did the two star enterprises that should appreciate each other “wipe guns and shoot fire” at the beginning of the year?
Faced with Huawei’s provocation, Lei Jun was in a hurry.
Lei Jun finally fired at Huawei!
On Jan. 10, at the Red Rice Conference, Lei Jun bluntly said that diss honored a senior executive “the competition with millet (01810-HK) has already ended and the glory is far ahead”, which was interpreted as Lei Jun’s formal declaration of war to Huawei.
After eight years of pioneering work, Lei Jun had to face Huawei directly because of the edge ball and the escalation of competition.
“I used to be a big fan of Huawei,” Lei Jun said. “But the sub-brand of Friendship Business has been a problem for me for five years. How can Low come from?” “If I get upset one day, I’ll talk about the N shortcomings of the perforated screen.”
It seems that Huawei is really making Lei Jun anxious. Glory is Huawei’s independent sub-brand. When millet announced that the red rice brand would also go out independently, the two companies fired, and Lei Jun also opened a paradigm of mutual contradiction.
In fact, there is another version of the story.
On January 3, millet and red rice mobile phone brands were separated and “Red Rice Redmi” was established. Red Rice Redmi focuses on extreme cost performance, focusing on low-end market, millet focuses on high-end and new retail.
This operation strategy is considered to be copying Huawei, the dominant mobile phone company in China. Huawei’s brand positioning is high-end, aiming to enhance global influence. Glory is for young users at a low price.
Glorious executives responded to millet’s learning split with “full of gunpowder”. Xiong Junmin, Vice President of Glory, said that the competition between glory and millet had already ended. “Friendship and business learning are all wrong ways”.
For the national mobile phone, Lei Jun is in a hurry.
Big brothers have a habit of seeking truth when confronted with doubts and unable to solve them. Last year Ma Huateng asked a question of “basic science”.
On January 8, after Ma Huateng, Lei Jun also ran to Zhihu to ask a question. “Why is Huawei a national brand, but the millet with the largest market share in India does not have such a high level?”
It seems that the always enterprising Lei Jun is really in a hurry. Is millet a national brand?
According to the Q3 earnings report of Xiaomi in 2018, Xiaomi ranked first in the Indian mobile phone market for four consecutive quarters, with mobile phone shipments in Indonesia increasing by 337% year-on-year, ranking second, and mobile phone shipments in Western Europe increasing by 386% year-on-year, ranking fourth.
In terms of overseas business ambition and layout, millet is definitely a national brand. But when Lei Jun compares millet with Huawei, another topic arises. Who is the first brother of the national mobile phone?
How can this be compared to technology? Than sales? Or is it more influential than the brand?