NeXT computer would be shipped in just eighteen months. It was already clear that this date was impossible, but he blew off a
suggestion from one engineer that they be realistic and plan on shipping in 1988. “If we do that,
credibility starts to erode.” What he did not say, even though it was suspected by all, was that if their targets slipped they might run out of money. Jobs had pledged $7 million of his own funds, but at their current burn rate that would run out in eighteen months if they didn’t start getting some revenue from shipped products.
When Cao Cao returned to his palace, Xun Yu and his fellow advisers went in to see him.
So Jobs wrote a formal letter telling Sculley the names of the five who would be leaving, signed it in his spidery lowercase signature, and drove to Apple the next morning to hand it to him before his 7:30 staff meeting.
“Steve, these are not low-level people,” Sculley said.
“Well, these people were going to resign anyway,” Jobs replied. “They are going to be handing in their resignations by nine this morning.”
been able to repair his paternal relationship with Jobs. Just the week before, he had invited Jobs to bring his girlfriend up to San Francisco so that he and his wife could meet her, and the four had a nice dinner in Rock’s Pacific
curvaceous. The radius of the first chamfer needs to be bigger, and I don’t like the size of the bevel.” With his new fluency in industrial design lingo, Jobs was referring to the angular or curved edge connecting the sides of the computer. But then he gave a resounding compliment. “It’s a start,” he said.
by Canon to build the machine he wanted. “It was the Canon Cat, and it was a total flop,” Atkinson said. “Nobody wanted it. When Steve turned the Mac into a compact version of the Lisa, it made it into a computing platform instead of a consumer electronic device.”1
employees when he surprised them by imposing a round of layoffs that he handled with atypical ruthlessness. In addition, he had begun to suffer a variety of afflictions, ranging from eye infections to narcolepsy. When Scott
was on vacation in Hawaii, Markkula called together the top managers to ask if he should be replaced. Most of them, including Jobs and John Couch, said yes. So Markkula took over as an interim and rather passive president, and Jobs found that he now had full rein to do what he wanted with the Mac division.
the classified section of the San Jose Mercury carried up to sixty pages
of technology help-wanted ads. One of those caught Jobs’s eye.
“Have fun, make money,” it said. That day Jobs walked into the lobby
“But I saw something in him. He was very intelligent, enthusiastic,
excited about tech.” Alcorn assigned him to work with a straitlaced
engineer named Don Lang. The next day Lang complained,
with a simple graphic interface and clean design, stirred his soul. And it was also inevitable that once Jobs set his sights on the Macintosh project, Raskin’s days were numbered. “Steve started acting on what he thought we should do, Jef started brooding, and it instantly was clear what the outcome would be,” recalled Joanna Hoffman, a member of the Mac team.